MIT Hacking Medicine, Cedars-Sinai Accelerator, and Artificial Intelligence Los Angeles hosted a weekend hackathon for mental health. Our app won the award for best business model. Having gone through a mental health journey of my own, I felt very aligned to this project as I was shocked to learn that while there are millions of mothers having their first child, they are isolated and suffer from a form of depression they cannot easily identify.
3 million mothers suffer from “Baby Blues” annually. Among them, 10-20% progress to postpartum depression. We discovered that more care is focused on the baby than the mother’s own health postpartum. Resources on what to do after the baby is born lacked reliability and accuracy. How might we create a resource that supports moms' mental health?
Mama is an app that is a comprehensive guide to support new mom’s wellbeing. We provide a guided health journey, uplifting community, and curated resources. At a premium, moms can request for services of doulas, nurses, therapists or babysitters.
1st iteration: 1.5 days
2nd iteration: 1 month
Research to understand and empathize with user needs and behavior
User interviews, surveys, competitor analysis, affinity mapping
Brainstorm potential solutions to the pain points identified
Brainstorming, sketching, user flows, co-creation workshops
Design the interface to visualize the solution in various fidelities
Wireframes, mockups, clickable prototypes
Test the design and iterate based on findings
Usability testing, user interviews
At the onset, we needed to identify the problem. We conducted 2 user interviews and a survey which 114 mothers responded. Our goal was to understand what challenges mothers went through after birth.
During the interviews, we asked what resources the moms currently used, and looked into what was available in market.
We analyzed the insights from our interviews and the current market. As we organized the information through affinity mapping, we discovered a gap between what is available in the market and what mothers want. Most of the challenges mothers faced were related to community and accessing relevant information.
We redefined the problem after seeing the gap of the market and user need.
We began discussing various elements of the service. Once we narrowed down our considerations, we created user flows of key screens and made market evaluations to make our business model concrete.
We decided on a few key features including a daily check in on mom’s feelings, guided mental health journey, stories, and media such as laugh therapy which we sketched.
We wanted to make this service accessible to everyone. With a community aspect, we felt low barrier to entry is key. We were challenged in creating a sustainable business through B2C. After many deliberations, we decided to keep the service B2C, but approach developing and marketing through B2B.
Our initial mockups were constraint with time due to the hackathon. While normally we would start with low fidelity wireframes to map out and focus on the functionality, we decided to go straight into mid-fidelity wireframes to communicate both vision and functionality appropriately for the hackathon presentation.
In our second iteration after the hackathon ended, we built on top of the mid-fidelity wireframes to create mockups based off of the feedback received from further research.
We created a clickable prototype to better conceptualize how the app may function.
From feedback from user interviews and usability testing we improved the wireframes through multiple iterations to the designs shown above
I am not a mother and have not experienced any of what our users go through. That made it even more important to empathize with the user and understanding them more through user research.
Every time we spoke with mothers or professionals, and created wires there was more we could improve on. Iterating gets us closer to a better product.