Hello. I’m Yuiko, a senior product designer.
I love solving complex problems to help and delight people while driving business impact.
I currently work at Agoda in Bangkok, Thailand.
In my role at Agoda’s Customer Experience Group, we work on an ecosystem of products for our customers, agents, and internal teams so we can provide the best support to our customers. This involves a lot of moving pieces, so collaboration with other designers and our product and business counterparts become key to the success of our products.
You can listen to my experience and the type of work we do in my episode of our Agoda design podcast.
My process navigates ambiguity through iteration and collaboration.
Research to understand and empathize with user needs and behavior
User interviews, surveys, competitor analysis, process maps, customer journey maps
Brainstorm potential solutions to the pain points identified
Brainstorming, sketching, user flows, co-creation workshops
Design the interface to visualize the solution in various fidelities
Wireframes, mockups, prototypes
Test the design and iterate based on findings
Usability testing, user interviews, QA testing
Some highlights of previous work.
An award-winning, industry first virtual fan experience bringing fans back into live entertainment
US Open Virtual Entourage
Connecting players with their entourage virtually during the 2020 US Open Tennis games
A hyper local social media app that turns places into communities
A guidance app that breaks the stigma of new mom's mental health
made for more
A socially conscious online marketplace