Hello. I’m Yuiko, a senior product designer.
I love solving complex problems to help and delight people while driving business impact.

I currently work at Agoda in Bangkok, Thailand.

In my role at Agoda’s Customer Experience Group, we work on an ecosystem of products for our customers, agents, and internal teams so we can provide the best support to our customers. This involves a lot of moving pieces, so collaboration with other designers and our product and business counterparts become key to the success of our products.

You can listen to my experience and the type of work we do in my episode of our Agoda design podcast.

My process navigates ambiguity through iteration and collaboration.

discovery

Research to understand and empathize with user needs and behavior

User interviews, surveys, competitor analysis, process maps, customer journey maps

ideation

Brainstorm potential solutions to the pain points identified

Brainstorming, sketching, user flows, co-creation workshops

design

Design the interface to visualize the solution in various fidelities

Wireframes, mockups, prototypes

test

Test the design and iterate based on findings

Usability testing, user interviews, QA testing

Some highlights of previous work.

WWE Thunderdome

An award-winning, industry first virtual fan experience bringing fans back into live entertainment

RESPONSIVE WEB

US Open Virtual Entourage

Connecting players with their entourage virtually during the 2020 US Open Tennis games

RESPONSIVE WEB

bailiwik

A hyper local social media app that turns places into communities

APP

mama

A guidance app that breaks the stigma of new mom's mental health

RESPONSIVE WEB

made for more

A socially conscious online marketplace

RESPONSIVE WEB