I provide companies with experiences that transform their business by understanding the end-user’s needs and behaviors. Clients I have worked with span from global brands such as AT&T, Dallas Cowboys, WWE, and the US Open to emerging startups creating their first MVPs.
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Research to understand and empathize with user needs and behavior
User interviews, surveys, competitor analysis, process maps, personas, customer journey maps
Brainstorm potential solutions to the pain points identified
Brainstorming, sketching, user flows, co-creation workshops
Design the interface to visualize the solution in various fidelities
Wireframes, mockups, clickable prototypes
Test the design and iterate based on findings
Usability testing, user interviews, QA testing
An award-winning, industry first virtual fan experience bringing fans back into live entertainment
Connecting players with their entourage virtually during the 2020 US Open Tennis games
A Playback software and CMS that allows operators configure the display and interactive columns
A hyper local social media app that turns places into communities
A guidance app that breaks the stigma of new mom's mental health
A socially conscious online marketplace
