UX Designer focused on maximizing
an experience’s potential

Hello! I’m Yuiko, a designer from Japan working at The Famous Group in Los Angeles.

I provide companies with experiences that transform their business by understanding the end-user’s needs and behaviors. Clients I have worked with span from global brands such as AT&T, Dallas Cowboys, WWE, and the US Open to emerging startups creating their first MVPs.

view resume

My Process navigates ambiguity through iteration and agile methodologies.

discovery

Research to understand and empathize with user needs and behavior

User interviews, surveys, competitor analysis, process maps, personas, customer journey maps

IDEATION

Brainstorm potential solutions to the pain points identified

Brainstorming, sketching, user flows, co-creation workshops

Design

Design the interface to visualize the solution in various fidelities

Wireframes, mockups, clickable prototypes

TEST

Test the design and iterate based on findings

Usability testing, user interviews, QA testing

My Work is mostly confidential so here are some overviews.

wwe thunderdome

An award-winning, industry first virtual fan experience bringing fans back into live entertainment

RESPONSIVE WEB

US OPEN VIRTUAL ENTOURAGE

Connecting players with their entourage virtually during the 2020 US Open Tennis games

RESPONSIVE WEB

AT&T Stadium

A Playback software and CMS that allows operators configure the display and interactive columns

CMS
Software
Web App

Case studies of other work I’ve done to show you how I think.

Bailiwik

A hyper local social media app that turns places into communities

MOBILE APP

Mama

A guidance app that breaks the stigma of new mom's mental health

MOBILE APP

Made for More

A socially conscious online marketplace

RESPONSIVE WEB