I am a business strategist turned product designer.
I began my career at SoftBank, where I drove international strategic partnerships helping startups expand their Asia market presence and corporations' digital transformation efforts. Being immersed in the business side, I became interested in understanding real user problems and incorporating customer-centricity into products which motivated my transition into product design.
This balance of business goals and user needs is a key principle of how I view good design. I aim to build products that solve pain points of a user, and also look for a solution that aligns with the business goals. I think this harmony helps create a sustainable and successful business that can provide for and delight the end users.